Management and Governance
After more than a year of painstaking restoration, Bassett Hall, the Rockefellers' Williamsburg home, reopened.
Colonial Williamsburg continued to strengthen its management team in 2002 with the addition of two officers. Laura Loda joined the foundation as vice president of human resources, reporting to senior vice president for finance and administration Bob Taylor, and Jim Easton was named vice president of products, with responsibility for all of Colonial Williamsburg's retail operations, merchandise management, products direct marketing, and licensing operations. Easton reports to Colonial Williamsburg President and Chairman Colin Campbell. Ned Dunn, president of the Colonial Williamsburg Company, and Christine Hoek, vice president for advancement, resigned. Charles Driscoll, vice president of strategic projects, retired after thirty years of foundation service.
The foundation undertook an ambitious strategic planning exercise in 2002. Stating the objective of the planning as ensuring forever the foundation's ability to achieve its mission—to help the future learn from the past—the management team began a process of simplifying and focusing foundation activities. The strategic plans developed by each division were based on principles that include more effective management, year-round, foundation-wide training, and decision-making guided by the organizational mission. They also focus on improving the quality of programs and services, reducing the scope of activities and expenses, increasing collaboration across the foundation as a key to success, attracting more guests to the Historic Area, museums, and the hospitality facilities through a more integrated marketing function, maximizing returns on business activities in support of the mission, and enhancing the foundation's education, marketing, and fund-raising outreach.
The Colonial Williamsburg Foundation board of trustees elected four new members at its final meeting of 2002. They are Antoinette Cook Bush, executive vice president of Northpoint Technology, Ltd., a Washington, D.C.based world leader in the use of satellite and land-based information and technology sharing; Pamela P. Flaherty, senior vice president for global community relations at Citigroup; Andrea Mitchell, chief foreign affairs correspondent with NBC News; and Edmond D. Villani, vice chairman of Deutsche Asset Management and former president and chief executive officer of Zurich Scudder Investments.
Jim Lehrer, executive editor and anchor of PBS's The NewsHour with Jim Lehrer, retired from the board of trustees in 2002 after thirteen years of service. He continues as co-chair of the Raleigh Tavern Society, the foundation's leading special donor group.
In a recent speech, President Campbell reflected on the role of Colonial Williamsburg. He said, "During these uncertain days, it is clear that the ‘Idea of America' that took root here in Williamsburg and that inspired first a colony, then a country, is as relevant as it has been at any time in our nation's history." Colonial Williamsburg is positioned to provide a critical link to the nation's past and an all-important bridge to its future.